Experiencing signs of food focus is a completely NORMAL response to dieting, and it’s nothing to be ashamed of. Undergoing a prolonged deficit and pushing the body past a comfortable “set point” will inevitably cause an individual to start dedicating more of their cognitive power and time to food. From an evolutionary standpoint this is an intelligent phycological response when the body recognizes deprivation, and it’s fundamental for survival. Therefore, rather than trying to avoid this natural human instinct, we encourage those who are experiencing food focus to be aware of the signs, so they can manage them to the best of their ability. In particular, this is prudent in the recovery or reverse phase after a period of dieting when a weight loss goal has been accomplished.
In reference to the illustration above, there are various strategies that can be implemented to mitigate food focus. You may recognize that some of these tendencies are more in your control than others! For example, following more of a “set” nutrition plan can help to reduce decision fatigue and the time spent brainstorming the “perfect” food and meal combinations to achieve your macronutrient targets. Having a solid plan can also lead to less time thinking about food and a reduction in screen time dedicated towards calorie counting apps. Also, remember that you are generally in complete control of your environment. If you find yourself strolling through food-dense locations or following particular “foodie” pages on social media, then consider limiting your exposure to these to reduce your food focus.
Bear in mind that focusing on food shouldn’t always be interpreted in a negative light, and it ultimately comes down to achieving that balance! For instance, some individuals may benefit from paying more attention to the types and quantities of food they’re eating to complement their health, performance, and longevity goals.
We encourage others to appreciate that showing some level of food focus is perfectly acceptable and healthy. However, have the courage to speak up when you feel as though your balance and enjoyment with food starts to feel as though you’re being controlled by food.